Social Media Strategist (TikTok)

Position: Social Media Strategist (TikTok)

Date Posted: September 3, 2025

Industry: Marketing / Social Media / Digital Advertising

Employment Type: Contract (Hourly, with potential to convert to Full Time)

Experience: Not Specified

Qualification: Not Specified

Salary: $22/hour (Contract) | $70,000–$75,000/year (Potential Full-Time)

Location: United States | REMOTE

Company: Playkit

Description:
Playkit is seeking a creative and trend-savvy Social Media Strategist to drive TikTok campaigns for some of the fastest-growing brands and apps, including Substack, Flo Health, and Dupe.com. As a Playkit Strategist, you will develop TikTok-native strategies, test content yourself, and manage a team of 10–20 creators to bring campaigns to life. This role is remote-based in the U.S. and offers a hands-on, dynamic experience in social media marketing.

Key Responsibilities

• Create authentic TikTok concepts and hooks tailored to client campaigns
• Post and test your own TikTok content to learn and apply insights to campaigns
• Manage and collaborate with a team of 10–20 creators, reviewing content, providing feedback, and ensuring posting consistency
• Identify emerging TikTok trends and formats, adapting them for brands in an organic way
• Analyze campaign performance daily and weekly, adjusting strategies to maximize results
• Coach creators to improve content quality and maintain brand standards

Who You Are

• Deeply familiar with TikTok culture, trends, and formats
• Strong communicator with the ability to write authentic, Gen Z-friendly copy
• Comfortable creating and analyzing TikTok content in real-time
• Highly organized and detail-oriented, capable of managing multiple campaigns and creators simultaneously
• Collaborative, flexible, and thrives in a fast-paced startup-style environment
• (Bonus) Experience in social media strategy, UGC creation, or creator management

What You’ll Gain

• Direct experience running TikTok campaigns for well-known consumer brands
• A portfolio of strategic and creative work to enhance your career in social media marketing
• Mentorship and professional growth opportunities within Playkit’s strategist network
• Potential transition from contract ($22/hour, ~30 hours/week) to full-time salaried role ($70,000–$75,000/year)

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